Link building Inbound links for SEO are divided into two main types: anchor and non-anchor backlinks. Anchor texts are linked to a key query, as this keyword is essential in search engine optimization. Non-anchor backlinks are just as important – these are plain URLs, while user interaction is important as they offer a route for bots; bots go the site and subsequent pages, that helps your project. I provide ahrefs. In cases where backlink counts are lower on a particular platform, I report on the tool that shows more of inbound links due to indexing delays.